May 2026·6 min read·AI in Advertising
When AR Becomes the Ad: Lessons From bKash
What a fintech AR launch taught us about attention, novelty, and the cost of forgettable creative.
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Strategic Insights
Essays on the next decade of growth.
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Apr 2026·8 min read·Market Strategy
How Bangladeshi Brands Should Enter the US in 2026
A practical playbook from positioning to distribution — and the cultural traps to avoid.
Read essay Mar 2026·5 min read·Brand
The Operator's Brief: Strategy that Survives Contact with Reality
Why most decks die at execution, and the brief format that doesn't.
Read essay Feb 2026·7 min read·Government
Civic Tech: What Public Sector Campaigns Get Wrong
From audience modeling to message testing — applying private-sector rigor to public initiatives.
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